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The website of Coburg University of Applied Sciences was translated using translation software provided by a third-party provider such as DeepL. The official text is the German version of the website. No liability is assumed, either explicitly or implicitly, for the accuracy, reliability, or correctness of the translations into another language.

The influence of external reference price strategies in a nonprofit arts organization’s “Pay-what-you-want”

Titel:

The influence of external reference price strategies in a nonprofit arts organization’s “Pay-what-you-want”

Veröffentlichungsdatum:

01.01.2020

Publikationsart:

Zeitschriftenbeiträge

Forschungsschwerpunkt:

Medien:

International Journal of Nonprofit and Voluntary Sector Marketing

DOI:

https://doi.org/10.1002/nvsm.1681

Weblink:

Heft:

1

Band:

26

Artikelnummer:

ISBN:

Autoren:

Hellen Gross, M. Rottler, F. Wallmeier

Medien:

International Journal of Nonprofit and Voluntary Sector Marketing

Herausgeber:

Seiten:

Open Access:

Peer reviewed:

Ja

Zitierung:

Gross, Hellen; Rottler, M.; Wallmeier, F. (2020): The influence of external reference price strategies in a nonprofit arts organization’s “Pay-what-you-want”. International Journal of Nonprofit and Voluntary Sector Marketing 26 (1). DOI: 10.1002/nvsm.1681

Autoren:

Hellen Gross, M. Rottler, F. Wallmeier