Importance of the perceived quality of touchpoints for customer journey analysis

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 name link intern personenkennziffer
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1 Michael Hartmann https://www.hs-coburg.de/personen/prof-dr-michael-hartmann/ true

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	name	link	intern	personenkennziffer
0	Christian Koch		`false`
1	Michael Hartmann	https://www.hs-coburg.de/personen/prof-dr-michael-hartmann/	`true`

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Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector

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Koch, Christian; Hartmann, Michael (2022): Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector. Electronic Commerce Research 2022. DOI: 10.1007/s10660-022-09654-5

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https://www.hs-coburg.de/publikation/3768-importance-of-the-perceived-quality-of-touchpoints-for-customer-journey-analysis-evidence-from-the-b2b-sector/

The website of Coburg University of Applied Sciences was translated using translation software provided by a third-party provider such as DeepL. The official text is the German version of the website. No liability is assumed, either explicitly or implicitly, for the accuracy, reliability, or correctness of the translations into another language.

Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector

Titel:

Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector

Veröffentlichungsdatum:

26.12.2022

Publikationsart:

Zeitschriftenbeiträge

Forschungsschwerpunkt:

Medien:

Electronic Commerce Research

DOI:

https://doi.org/10.1007/s10660-022-09654-5

Weblink:

Heft:

Band:

2022

Artikelnummer:

ISBN:

Autoren:

Christian Koch, Michael Hartmann

Medien:

Electronic Commerce Research

Herausgeber:

Springer

Seiten:

Open Access:

Peer reviewed:

Zitierung:

Koch, Christian; Hartmann, Michael (2022): Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector. Electronic Commerce Research 2022. DOI: 10.1007/s10660-022-09654-5

Autoren:

Christian Koch, Michael Hartmann

Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector

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