Understanding Market Transformation: How Firms Create Customer Demand

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Table (2)
Contents (2)

 name link intern personenkennziffer
0 Michael Hartmann https://www.hs-coburg.de/personen/prof-dr-michael-hartmann/ true 
1 M. Wenzel false

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0	Michael Hartmann	https://www.hs-coburg.de/personen/prof-dr-michael-hartmann/	`true`
1	M. Wenzel		`false`

⇄titel => string (69) "Understanding Market Transformation: How Firms Create Customer Demand" $post['titel']

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Hartmann, Michael; Wenzel, M. (2018): Understanding Market Transformation: How Firms Create Customer Demand. Journal of Competences, Strategy & Management 2019, 10, S. 33-54. DOI: 10.978.395710/3390

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https://www.hs-coburg.de/publikation/3769-understanding-market-transformation-how-firms-create-customer-demand/

The website of Coburg University of Applied Sciences was translated using translation software provided by a third-party provider such as DeepL. The official text is the German version of the website. No liability is assumed, either explicitly or implicitly, for the accuracy, reliability, or correctness of the translations into another language.