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27. November '25

(Press office)

A week full of international cooperation, cultural discoveries and practical project work: students from Coburg and Sofia came together on the “International Project Management” course. They experienced a lot – and gained exciting insights.

The visit by VUZF University Sofia to the Faculty of Business Administration and Economics at Coburg University of Applied Sciences took place as part of Prof. Dr. Eduard Gerhardt ‘s “International Project Management” course. The aim of the course is to promote intercultural cooperation – instead of traditional lectures, real tasks are solved in practice.

In order to evaluate whether Hall and Hofstede’s cultural models match the expectations and perceptions of students at Coburg University of Applied Sciences, the teams developed a survey based on the dimensions formulated by the theorists. They conducted the survey on campus directly among Coburg students. Over the course of the week, interviews were held with many students from various fields of study. The teams collected around 90 responses per cultural dimension – a solid basis for the upcoming analysis.

In addition to the project work, the program offered the students from Coburg and Sofia from the Bachelor’s degree courses in Business Administration and Industrial Management numerous cultural activities: a Franconian kick-off dinner, a guided tour of Coburg with insights into the cultural and historical background of the city, an action-packed laser tag event and a joint excursion to nearby Bamberg. The week not only strengthened intercultural cooperation – but also friendships.

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