Usability Lab

Brief description

The university's eye-tracking laboratory offers a modern research and teaching environment for analyzing visual perception and attention processes. At the heart of the lab is a stationary, screen-based Tobii eye-tracking system that captures high-precision eye movement data in real time using 120 Hz technology. The equipment enables controlled experiments on usability, human-computer interaction, marketing and media impact, cognitive processes and many other fields of application. Students and researchers benefit from a professional infrastructure that supports both scientific studies and practice-oriented projects.

Location: The usability lab is located in room 5-121, Friedrich Streib Campus.

Laboratory equipment

A stationary unit with PC, monitor and the following eye-tracking equipment:

  • Tobii Pro Fusion – 120 Hz (Hardware Package)
  • Tobii Pro Lab – Screen-Based Edition – Perpetual
  • Tobii Pro Lab – Analyzer Ed Student License
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Courses held in the laboratory

  • Research Project in the Bachelor of Business Administration (full + part-time)
  • Industrial economics and insurance management
  • Website Usability using Eye Tracking in the Bachelor of Business Administration (full + part-time)
  • Industrial economics and insurance management
  • Eye-tracking project in the Master of Business Administration

Techniques, methods and standards established in the laboratory

  • Stationary screen-based eye tracking with 120 Hz technology

Research and topics for cooperation

All subject areas in which the eye tracking method is used and highly accurate measurement results are required.

Laboratory management

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Prof. Dr. Felix Weispfenning

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