Contact
Prof. Dr. Felix Weispfenning
Teaching and research areas
- Sales Management
- Multi-channel management
- Personal Selling
- Leadership
- Pricing
Courses
- Distribution
- Multi-channel management
- Personal sale
- Pricing in sales
- Communication and classic media planning
- Online marketing and social media
- International Marketing
- Research project
- Mystery shopping project
- Customer touchpoint project
Functions
Within the university
- Vice President for Sustainable Regional Development
- Head of Sustainable Regional Development
- Deputy President Coburg University of Applied Sciences
- Head of the Usability Laboratory of the Faculty of Business Administration and Economics
Short vita
Professional career
- 2008 – 2010: PORSCHE Deutschland GmbH, Bietigheim-Bissingen
Project Manager Marketing Planning - 2005 – 2007: Management consultancy Krohmer, Groeneveld & Partner, Bern
Deputy Managing Director - 2002 – 2004: Norma GmbH & Co. KG
Sales Manager
Academic career
- 2004 – 2008: PhD student at the University of Bern/Switzerland
Degree: Dr. rer. oec. - 1997 – 2002: Studied business administration at the University of Regensburg
Degree: Dipl. Kaufmann
