Business informatics 2.0

Digital Innovation & Transformation (B.Sc.)

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At a glance

Faculty

Economics

Academic degree

Bachelor of Science (B.Sc.)

Form of study

Full-time & Dual

Standard period of study

7 semesters (incl. practical semester), 210 ECTS

Place of study

Lucas-Cranach-Campus Kronach & online teaching

Language of instruction

German

Start of studies

Summer semester (March 15)
Winter semester (October 01)

Admission requirements

University entrance qualification, entrance qualification for universities of applied sciences, vocational qualification or foreign educational certificate, no admission restrictions (NC)

Costs

Semester fee (incl. semester ticket)

Orientation semester

Individual modules can be taken as part of an orientation semester

Accreditation

Accredited by the Accreditation Council
(formerly Applied Digital Transformation)

Registration

May 02 – September 30 (winter semester)
November 15 – March 14 (summer semester)

Registration information

Register now

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You want to shape the future with technology, but pure IT is too technical for you and business studies too dry? What if you could combine the two – creatively, economically and in a next-level degree program setting? Then Business Informatics 2.0 is exactly your place to be!

What we value

‣ Your studies, your skills

× Real challenges, real experience: Whether BMW, Google or local companies – you work on real projects and learn what really counts.

× Learning by doing: With us, you don’t learn in a large lecture hall, but hack directly into real projects. Whether 3D printing or AI – you work with cool tools and develop innovative solutions.

× Creativity as fuel: Forget rigid learning plans and bulimic learning. You are a person with ideas and use your creativity to develop new products and business models.

× Mindfulness included: Technology is important, but people make the difference. That’s why we also teach you how to motivate teams and successfully shape change.

× Bye-bye, exams: we focus on skills. That’s why we value teamwork, convincing concepts, clever presentations and cool prototypes. Exams are so 2018.


‣ Your studies, your content

× Innovation & Rapid Prototyping

× Artificial intelligence & data analytics

× Entrepreneurial thinking & acting

× Future Skills

‣ Your studies, your life

Forget overloaded timetables and the constant struggle between studies, job and free time as in conventional degree programs. Our concept is different:

📌 Focus instead of chaos: In three-week modules, you dive deep into a topic – without distraction.

🕒 Reliable lecture times: Three mornings a week are reserved for lectures – the rest of the time is yours! Work, hobbies, relax? The choice is yours.

🎯 Continuous assessment: Each module concludes with a project or practical assignment – no exam phases, no bulimic learning. And vacations remain vacations.

Job & career after Business Informatics 2.0

Did you study Business Informatics 2.0? Congratulations! ✌️

You’ll be in high demand! Regardless of whether you’ve just finished or are still in the process, companies are keen to hire you. Why? Because everyone is hooked on digitalization and you are exactly the type of person who will help them move forward.

Just imagine:

You can work anywhere, from small start-ups to large corporations. And not just here in the area, but worldwide!

Your degree has given you a super broad base. You can work with software, analyze data and even have an idea of economics. That means for you: You can get started anywhere!

What can you do?

Anything you enjoy! Whether you develop new products, manage projects or analyze huge mountains of data – the possibilities are endless. Classic project manager, fancy product developer or scaling data scientist – it’s up to you!

And the best part:

Your studies are totally practical. During your studies, you have already checked out what goes on in the real working world. That makes you the perfect candidate for any company. And the majority of our students actually get to know their employers during their studies.

By the way: a Master’s degree makes you even stronger!

Conclusion:

You have all the trump cards in your hand for a great life!

So, what are you waiting for to release your code into the world? Your innovations are in demand!

Study Ambassador

A young woman with long brown hair, wearing a black top, a gray blazer, a pearl necklace, and a nose ring, poses against a plain gray background, smiling softly at the camera. at Hochschule Coburg A smiling young man with short brown hair wearing a light beige t-shirt poses in front of a plain grey background. at Hochschule Coburg

Just come straight to our virtual Q&A:

Online via Microsoft Teams

  • Wednesday – 04.06.25 – 18.30-19.15
  • Wednesday – 18.06.25 – 18.30-19.15
  • Wednesday – 02.07.25 – 18.30-19.15
  • Wednesday – 16.07.25 – 18.30-19.15
  • Wednesday – 30.07.25 – 18.30-19.15
  • Wednesday – 13.08.25 – 18.30-19.15
  • Wednesday – 27.08.25 – 18.30-19.15
  • Wednesday – 10.09.25 – 18.30-19.15
  • Wednesday – 24.09.25 – 18.30-19.15

Thinking about studying business informatics? We are Julia and Fabio, your study ambassadors!

Campus tour, questions about studying, no problem. A guided tour of our Maker Space (it’s so top notch!) or just take a look at a course? Just hit us up!

Write to us:
Julia.Schwab@stud.hs-coburg.de
Fabio.Metz@stud.hs-coburg.de
… and we’ll make it clear!

Contact person

Christian Grosch

Ahoy hoi! I’m Christian, your program coordinator for Business Informatics 2.0🫰

Of course, I’m exaggerating a little when I say that nothing works here without me – but I’m definitely responsible for the good atmosphere and personal support! As a humanities and cultural scientist among the geeks and nerds, I know that technology is only as good as the people who use it.

That is why we focus on individual development. We know that the combination of professional expertise and personal growth is the key to successful solutions for the future.

This view has motivated us to create Business Informatics 2.0. Convince yourself of our passion for digital innovation – for example, when I open our MakerSpace in Kronach for you with my RFID chip implanted in my hand 🤙

Christian Grosch
📞 09561 317-286
💌 Christian.Grosch[at]hs-coburg.de

Prof. Dr. Johannes Stübinger

Hey guys! 👋 I’m Johannes, your program director for Business Informatics 2.0.

I actually come from a math background – sounds nerdy? Don’t worry, we don’t spend hours on derivatives, integrals or equations here. In my modules, it’s all a means to an end – we solve real practical problems with artificial intelligence and data science. Sounds better, doesn’t it?

Never programmed before? No problem! 80% of first-year students start like this. You learn the basics using company projects, and later we use smart tools like ChatGPT and co. to get the most out of it.

Do you have any questions? Just come to my lecture or write to me directly! I look forward to it.

P.S. Don’t bother with “Prof. Dr. Stübinger”, okay? Mutual respect has nothing to do with titles. Just call me Johannes! 😎

Johannes Stübinger
📞 09561 317-172
✒️ Johannes.Stuebinger[at]hs-coburg.de

Insights from our degree program

A group of seven people stands on a rooftop with a cityscape and the Berlin TV Tower in the background. They are casually dressed and smiling, with a mix of men and women. The sky is overcast. at Hochschule Coburg A group of people are in a brightly lit room, participating in a workshop. They are sitting or standing around colorful cushions and sticky notes on whiteboards. A few people are presenting at the front, while others listen attentively. at Hochschule Coburg A man sits and gestures while speaking to a group in a bright room. People are seated around a table with colorful papers and bottles. A flipchart in the background displays notes. The atmosphere is informal and engaging. at Hochschule Coburg Two people wearing VR headsets and holding controllers are standing in a room with a grid and black diagonal lines on the floor and wall. They are both dressed in black and appear to be interacting with a virtual environment. at Hochschule Coburg A group of people stand smiling in a bright hallway beneath red wall panels that spell "DESIGN." Some are waving or posing cheerfully, and a few people are visible in the background at the hallway’s end. at Hochschule Coburg Three young adults sit together in a bright room, two at a table with a laptop and notes, one smiling while seated cross-legged on a green cube. They appear engaged and attentive, suggesting a casual group discussion or study session. at Hochschule Coburg Three people stand smiling inside a modern building with concrete walls and a railing. The person on the left wears a red plaid shirt, the middle person is in a gray shirt, and the right person wears a colorful floral shirt. A staircase is visible in the background. at Hochschule Coburg Four people are gathered around a display table in a museum or exhibit. They are focused on examining small objects or devices on the table, illuminated by a small light. The background has informational panels and a softly lit ambiance. at Hochschule Coburg

Living and working at the Lucas Cranach Campus

A scenic view unfolds around a small bridge over a calm stream, surrounded by lush greenery. People leisurely walk and lean on the bridge near Hochschule Coburg. Charming houses with red-tiled roofs line the background under a partly cloudy sky.

Lucas Cranach Campus

Lucas Cranach the Elder, who gave his name to the campus, stands for precisely this special spirit: his spirit of innovation should inspire our students. Over the next few years, the Lucas Cranach Campus will be home to degree courses and transfer institutes from various universities working on the innovations of the future. Further information about the Lucas Cranach Campus can be found here.

House hunting

Do you need help finding accommodation? Whether it’s a single apartment, shared flat or family apartment. Simply send an e-mail to info@lcc-kc.de, subject “Housing for students” and be sure to include your telephone number.

Our degree program is located at the Lucas-Cranach-Campus Kronach. The newly created campus in the heart of the city of Kronach offers you learning, tinkering, living and meeting friends – all in the immediate vicinity.

Here you can meet people, question existing solutions, think about new things and actively shape them.

Tinkering with your product ideas, repairing a broken toaster or simply meeting new people – all this and much more is possible in the LCC FabLab on campus.

Two young women smiling and taking a selfie together outdoors with a smartphone, standing on a rooftop with a scenic town in the background, celebrating their achievements in business administration on a sunny day. at Hochschule Coburg Three young adults sit on a wooden bench outdoors by a stone wall, looking at a laptop together and talking. Other people and a dog are in the background, enjoying the sunny day. at Hochschule Coburg

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