Business administration
At a glance
Faculty
Academic degree
Bachelor of Arts (B.A.)
Form of study
Full-time
Standard period of study
7 semesters (incl. practical semester), 210 ECTS
Place of study
Language of instruction
German
Start of studies
Winter and summer semester (October 01 and March 15 respectively)
Admission requirements
University entrance qualification, entrance qualification for universities of applied sciences, vocational qualification or foreign educational certificate, no admission restrictions (NC)
Costs
Semester fee (incl. semester ticket)
Orientation semester
Individual modules can be taken as part of an orientation semester
Semester abroad
Possible as a theoretical or practical semester
Studying with a practice partner
Accreditation
accredited by the Accreditation Council
Registration
May 02 – September 30 (winter semester)
November 15 – March 14 (summer semester)
Profile of the degree program
The requirements in business are becoming increasingly complex and demanding.
Studying business administration at Coburg University of Applied Sciences prepares our students in the best possible way for the growing challenges and increasing expectations in the management of companies.
Head of degree program
Acquire sound knowledge in business administration and soft skills such as communication or intercultural competence. Study business administration with real practical relevance!
The Bachelor's degree course in Business Administration can be studied in different ways:
Related degree programs at Coburg University of Applied Sciences: Are you interested in a business-related degree program? Then find out more about our Bachelor's degree programs in Industrial Management, Insurance Management or Business Informatics 2.0!
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More InformationWhat we value
Individual support

A major advantage of studying business administration at Coburg University of Applied Sciences is the individual support in small study groups. As a result, you will be specifically supported and challenged according to your knowledge and skills (e.g. with case studies, business games, working with the latest business software such as SAP R/3).
Tackling the economy
The course is characterized by a high degree of practical relevance and the opportunity to "get to grips" with the subject. This includes a practical semester as well as application-oriented projects and final theses. We have laboratories for virtual teamwork, eye-tracking and production and simulation techniques. You can get to know these labs in seminars and try out your own ideas. Business simulations and participation in interdisciplinary student projects are also part of the program. The program is rounded off by lecturers from the field who will discuss current challenges in companies with you.
Study internationally
Coburg University of Applied Sciences maintains relationships with numerous foreign partner universities in the Business Administration degree program. Students have the opportunity to spend a study or internship semester abroad. Further information can be found at: Study abroad
Top in the CHE Ranking 2023
The CHE University Ranking includes the opinions of over 120,000 students on the study conditions at their university. Our Bachelor's degree course in Business Administration scored very well here in 2023 and is in the top range for the criteria (e.g. course content, practical relevance or organization). Detailed information can be found here.
Course content and schedule
The course includes a wide-ranging education in basic business subjects with a moderate degree of specialization towards the end of the course.
First study phase
The first part of the course comprises four theoretical semesters. Here you will be taught basic business and economic knowledge. These are
- Basic economics subjects (e.g. general business administration)
- Propaedeutics in economics (e.g. Business English)
- Functional and method-oriented specialization subjects (e.g. human resources management, accounting)
In addition, various soft skills modules, such as study and career planning, are offered as early as the first stage of your studies. This should enable you to focus your studies on the professional fields that are particularly suitable for you at an early stage. You can round off your studies according to your own interests with additional electives.
Second study phase
In the second part of the course (sixth and seventh semesters), business and methodological know-how is deepened, e.g. through modules such as strategy and leadership as well as numerous specialization modules from the following areas of specialization:
- Marketing and sales
- Personnel and organization
- Accounting, controlling, taxes and finance
- Management in the healthcare industry
- Business informatics
In addition, the curriculum includes a wide range of electives to cater for special interests, e.g. languages, work techniques, culture and communication.
Practice during studies
Project-oriented
We attach great importance to improving the social, communication and networking skills of our students. To this end, we make targeted use of application-oriented projects. Lectures by top-class guest lecturers from the business world, joint projects with companies and the practice-oriented final thesis ensure extensive contacts with regional and national companies.
Practical semester
The practical semester takes place in the fifth semester. The practical phase lasts 19 weeks. You will also attend practical courses. Students can also complete the internship abroad. The International Office at Coburg University of Applied Sciences can provide you with further information.
PraxisPLUS
Studying with in-depth practical experience in the PraxisPLUS model offers the opportunity to gain up to 50 percent more practical experience during the course of your studies – without extending the duration of your studies. The prerequisite is a contract for work and services with a company/institution. You can apply your knowledge from the lecture directly at work. Work in the company is remunerated. This in turn makes it easier to finance your studies.
Job & Career
Our graduates have a solid foundation of business know-how, which they can expand by choosing a specialization. This qualifies them for specialist and management positions in industry, consulting, trade and service companies as well as in non-profit-oriented institutions such as associations and clinics.
Do another master's degree!
After successfully completing their studies, students at Coburg University of Applied Sciences have the opportunity to continue their studies with a suitable Master's degree course. The university offers two Master's degree courses that directly follow on from the Bachelor's degree: The Master's degree course in Business Administration and the Master's degree course in Change Management and Transformation. However, it is also possible to complete the Master's degree in Business Administration while working. You can also find an overview of which Master's degree programs you can combine with your Bachelor's degree here.
Insights
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More InformationCurriculum and examination regulations
The module plan provides an overview of the structure of the degree program. The module handbook provides information on the content of the individual modules. The study and examination regulations form the legal basis of the degree program. Questions about the content of the course will be answered by the course advisor Prof. Dr. Thomas Schauerte.
Student ambassador

I am Lucia Neef-Steffens and a student ambassador for the Business Administration degree program. As I study at Coburg University of Applied Sciences, I can answer your questions directly. So if you want to know what the course is all about or what it's like to live in Coburg, just send me an e-mail: Lucia.Neef-Steffens@hs-coburg.de
News from the study program
Industrial insurance up close: Excursion to Kaeser Kompressoren
Around 30 students on the bachelor's degree courses in Insurance Management and Business Administration were given an exciting insight into the real world – during an excursion to Kaeser Kompressoren.
CFO Achim Knauer and insurance specialist Fabio Fenn used a real-life case to demonstrate how central insurance solutions are to the risk management of an industrial company. The starting point was the planned fire insurance of a production hall, for which an insurer refused business interruption cover. Kaeser reacted strategically: investments in sprinkler systems and an additional production hall significantly reduced the risk – and later made the insurance possible without any problems.
The insight was supplemented by Manuel Hergenhan and Rudolf Meier, Managing Director of insurance broker RMK. They illustrated how brokers mediate between company interests and insurers and develop individual solutions – especially for complex industrial companies.
A diverse, challenging world of industrial insurance opened up for our students. Particularly inspiring: all three speakers studied economics at our faculty themselves – a good example of the successful career paths of our alumni.
A big thank you to Kaeser Kompressoren and RMK for the exciting excursion and the friendly hospitality!


